Ford went to victory lane at Atlanta Motor Speedway for the first time in 1961 when NASCAR Hall of Famer Fred Lorenzen captured the Festival 250 on July 9 while driving for Holman-Moody. He did it in dominating fashion as well by lapping the field. Lorenzen, who led 52 laps on the day, beat runner-up Bob Welborn by one lap in his 1961 Ford. Richard Petty finished third that afternoon, but was three laps down. That victory served as a springboard for Lorenzen’s future success at AMS, which included becoming the first driver to win the Atlanta 500 three straight years (1962-63-64).