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Coca-Cola Drops Green Flag on Summer With "Quarter-Mile Cookout" At Lowe's Motor Speedway

WHAT: Ladies and gentlemen, start your grills! Coca-Cola will ignite the summer BBQ season this Friday by firing up the nation’s longest grill at the site of NASCAR’s longest race, the Coca-Cola 600 at Lowe’s Motor Speedway.

Requiring more than 7,000 pounds of Kingsford® Charcoal, the monster-sized ring of fire will measure an astonishing 1,320 feet – spanning more than four football fields in length if stretched end to end. The colossal grill will be used to cook up a free feast for fans attending the “Coca-Cola Quarter-Mile Cookout” on Friday, May 22.

The oval-shaped quarter-mile grill – assembled on part of the racetrack’s frontstretch and pit road – will be manned by celebrity chef and Food Network star Tyler Florence, host of “Tyler’s Ultimate” and author of “Dinner at My Place” and “Stirring the Pot.” Joining Chef Florence will be some of NASCAR’s most popular drivers, including Clint Bowyer, Bobby Labonte, Kyle Petty, and racing legend Bobby Allison, all of whom will trade their firesuits for “track aprons” as they help grill up lunch for thousands of fans.

Friday, May 22
Lowe’s Motor Speedway
On the racetrack near the start/finish line
11 a.m.-2 p.m. – Event open to all Coca-Cola 600 ticket and annual credential holders

The event is free and open to all ticket and annual credential holders for the historic 50th running of the Coca-Cola 600. The menu will feature hamburgers and hotdogs, along with Betty Crocker® Suddenly Salad® pasta salads and Betty Crocker Original Supreme brownies